Asked to create an idea that targets 14-19 year old females using NikePlus Membership. I set out to create a community tab accessible across all four of Nike's current apps. Using Nike Community, everyone using one of the app has access to it and the free activities it offers NikePlus Membership users. These could range from shoe design to running clubs. All hosted by hand selected 14-19 year old females from London, who direct their own chosen activity, coached and trained by Nike.